Fancy meeting you here.
I’m Alex, your client director-turned-copywriter.
I spent the first part of my career leading client relationships at big agencies. Just as I was hitting my stride, I fell for copywriting.
After years of working with writers, I wanted to join them. I wanted to craft the words that made clients feel like we had cracked open the soul of their business and served it up on a silver platter.
Today, I help brands speak in a way that empowers, not overwhelms. I love teaching teams how they can use language as a tool to make people feel seen and (hopefully!) sold.
Whether you’re looking to connect or collaborate, let’s talk!
At a glance
Home: New York, NY
Born: Switzerland
Raised: California
Philosophy: Start with why
Superpower: Relentless curiosity
Currently reading: The Wealth Money Can’t Buy (by Robin Sharma)
When I’m not writing, I’m…
Moving. I never met a trail, bike path, or yoga studio I didn’t like.
Cooking. Fridge half empty? Challenge accepted!
Reading. It’s my ultimate de-stressor.
Nothing excites me more than…
Waking up on a sunny Saturday. Is there anything better? Is there?!
Planning my next trip abroad (In my sights: Tokyo, Japan)
Snagging that hard-to-get Resy (IYKYK)
