Mike’s Hard is known around the world for it’s easy-to-drink combination of — you guessed it — vodka and lemonade.

The brand partnered with JKR to revamp their look and feel, from brand identity to packaging. As a final step, they asked us to create a set of key visuals to introduce their new look across print, digital, and social media.

We created a series of headlines that were classic Mike’s, capturing the brand’s easygoing, no-frills mentality.